The creator of the original Velcro® soft step-in harness is back with a revolutionary new line of dog products, My Canine Kids. Carole Cusumano, the founder of Cloak & Dawggie, has merged the core of what customers loved about her Velcro® soft step-in harness with her new, innovative PRECISION FIT™ technology to create a new line of canine products.
PRECISION FIT™ technology is a win for both the retailer and the consumer. Solving the design challenge of sizing products for dogs, PRECISION FIT™ uses side, sliplock buckles in combination with Velcro® to adjust to a dog's unique size. The outerwear uses Velcro® at the neck and girth.
This technology allows the retailer to carry fewer SKUs while meeting the demand for more canine sizes and shapes. PRECISION FIT™ has reduced traditional inventory from 12 SKU sizes to 5 in harnesses and 7 in parkas. My Canine Kids also offers an exclusive line of teacup sizes, broadening its reach even further. PRECISION FIT™ is a win for the customer, too. This sizing extends the product life for a growing pet.
My Canine Kids believes that dogs are an extension of the family, designing products that value comfort, safety, and construction equal to human product standards. Quality technical grade fabrics, as well as wicking materials, are used in the manufacturing of all My Canine Kids' products. This allows products to sustain year-round weather and for dogs to remain comfortable during activity. All products are finished with military grade Velcro® tabs and double-D ring closures to ensure the dog is secure. In addition, many products are available with reflective piping for nighttime safety. Best of all, the products are machine washable so your dogs are free to wear My Canine Kids products for various activities.
With Carole's background in apparel design and experience working for premiere fashion companies in New York City, My Canine Kids products offer both fashion and functionality. Products are designed in vibrant, bright colors, and My Canine Kids offers a selection of exclusive signature prints designed by Cusumano.
"I have been told by retailers and power users of soft walking harnesses that this design is genius. It's important to me because when I redesigned the original soft harness, I considered all the feedback from retailers and consumers." Carole Cusumano, Founder and Designer
The Precision Fit products address all of the benefits of a Velcro® soft harness:
-No difficult buckles, making it easy for those with dexterity issues.
-Quick application as dogs' front legs step in, with no problematic over-the-head maneuvers.
-Low-cut front design to avoid neck issues.
-Ability to adjust the side sizing, allowing for fewer SKUs fitting a wider range of dog sizes and chest shapes.
My Canine Kids has been test-marketed with key retail partners, resulting in a successful track record. My Canine Kids aims to be accessible to all retailers, offering affordable minimums and an efficient replenishment plan.
Looking forward, My Canine Kids wants to continue offering unique products. Much of the core product line is made in the USA, and the brand will launch an exclusive USA-made capsule collection in the coming year.
What truly makes the My Canine Kids brand special is that the product is designed with the firsthand experience that comes with loving your pet as a part of your family. Carole Cusumano's continued innovation realizes the needs of a caring pet owner. She is excited to share her inventive designs for My Canine Kids with dog lovers around the world.