Strategic Thinker | Creative Writer | Product Champion

Hello. I’m Caitlin Jascewsky -
a passionate brand strategist and product marketer thinking holistically about positioning, thought leadership, acquisition, and customer retention.

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My Full-Circle Approach to Marketing

STRATEGY DEVELOPMENT & EXECUTION

CONTENT CREATION

CAMPAIGN IDEATION

TECHNICAL & CREATIVE WRITING

PRODUCT MARKETING

PARTNERSHIPS

WEBSITE MANAGEMENT
& SEO

Generated Over
5,000 Leads

Developed strategic plans and monthly marketing communication calendars to consistently attain annual lead targets of up to 112% of the goal, translating to $52M in new business revenue.

MaximizeD budget under CPL by 30%

Managed a six-figure budget with disciplined oversight and exceptional contract negotiations, adjusted spending based on performance. Consistently met cost-per-lead KPIs, coming in under budget by as much as $175 per lead.

Increased web leads YOY by Up To 33%

Transformed website into company's #1 lead generator, increasing baseline revenue by 466% to hit milestone sales of over $3M through consistent, qualified lead growth.

Grew Leads in Key segments by 85%

Drove growth in high-value audience segments —such as top revenue brackets and membership groups— by developing targeted initiatives with a unique media mix and custom messaging.

Work

Portfolio: Featured Case Studies

Work

Selected Writing Samples

Cornerstone GTM Guide: Successfully Launching a Technical Product

By breaking down a complex automation solution and illustrating its practical business applications, this webhooks guide launched 2024's top product and positions it for continuous adoption by ranking #1 on Google for targeted terms.

Get the Guide

The Heart of a Brand: Highlighting a Client Success Story

Interviewing clients and sharing their success stories is a passion of mine. This case study, a key part of a targeted tradeshow strategy, struck a chord with industry peers — increasing lead generation at their association's event by 45%.

Share Their Story

Timely Market Insights: Preparing Clients for the Year Ahead

Successful business writing anticipates audience needs and delivers a timely analysis that positions a brand as a trusted resource. This research compilation showcases the power of collaborative writing with generative AI.

Dive into the Data

STORIS Academy: From Unknown Solution to
Top Search Term

This press release launched a strategic initiative for STORIS—an on-demand, online Learning Management System. Years later, it’s still a top-read article, driving STORIS Academy to become a leading search term and attracting top retail prospects.

Read the Release

Company Launch: Bringing an Inventive Brand to the Pet World

This brand announcement made waves in trade publications, highlighting the credibility of its veteran designer as she launched her new line of dog harnesses. A mix of novel technology and the undeniable love of our four-legged friends strike a balance.

Look at the Launch

Trend Exploration: TOMS Leads Mission-Driven Innovation in Retail

An oldie but a goodie, this essay on TOMS, a trailblazing, philanthropic, for-profit business, earned me the Doneger Scholarship and a coveted summer internship. Dive into the story that sparked my passion for retail trend direction.

Enjoy the Essay

Proudly Featured in These Publications

I build relationships with editors to drive consistent, high-profile trade media coverage.

View Press

"Caitlin's drive for results is her hallmark characteristic around which she has built her brand. She has a remarkable ability to persevere and break complex projects or goals into achievable pieces.
Caitlin is focused on the overall strategy and day-to-day operational tasks that inform team priorities and push her to achieve results."

STORIS: Annual Review