12
Years of Professional Experience
5k
B2B SaaS Leads to
Fuel Pipeline
$52M
in Acquisition Revenue Generated
MY FULL-CIRCLE APPROACH TO MARKETING
Strategy Development
GTM Execution
Product Marketing & Positioning
Campaign Ideation
Content Creation
Creative & Technical Writing
Website Management & SEO
Partnerships
PROVEN RESULTS
WRITING SAMPLES
Cornerstone GTM Guide: Technical Product Launch
By breaking down a complex automation solution and illustrating its practical business applications, this webhooks guide launched 2024's top product and positions it for continuous adoption by ranking #1 on Google for targeted terms.
The Heart of a Brand: A Client Success Story
Interviewing clients and sharing their success stories is a passion of mine. This case study, a key component of a targeted tradeshow strategy, resonated with association peers, resulting in a 45% increase in lead generation at their event.
Market Insights: Preparing Clients for the Year Ahead
Successful business writing anticipates audience needs and delivers a timely analysis that positions a brand as a trusted resource. This research compilation showcases the power of collaborative writing with generative AI.
STORIS Academy: From Unknown Solution to Top Search Term
This press release launched a strategic initiative for STORIS—an on-demand, online Learning Management System. It’s still a top-read article, driving STORIS Academy to become a leading search term and attracting top retail prospects.
Company Launch: Bringing an Inventive Brand to the Pet World
This announcement made waves in trade publications, highlighting the credibility of its veteran designer as she launched her new line of dog harnesses with a mix of novel technology and the undeniable love of our four-legged friends..
Trend Exploration: TOMS Leads Mission-Driven Innovation in Retail
An oldie but a goodie, this essay on TOMS, a trailblazing, philanthropic, for-profit business, earned me the Doneger Scholarship and a coveted summer internship. Dive into the story that sparked my passion for retail trend direction.
"Caitlin's drive for results is her hallmark characteristic around which she has built her brand. She has a remarkable ability to persevere and break complex projects or goals into achievable pieces. Caitlin is focused on the overall strategy and day-to-day operational tasks that inform team priorities and push her to achieve results."
STORIS Annual Review
"Caitlin has a remarkable work ethic. A team player at its best, she is dedicated to producing high-quality work. She is self-motivated and eagerly seeks critiques of her work to identify areas for growth. Caitlin's hard work is proven by achieving her goals and being one of our top performers. Caitlin consistently delivers an exceptional customer experience to all who cross her path."
Angela Van Druten, Former Manager
"Caitlin's dedication goes beyond her day-to-day responsibilities and goals and regularly delves into the betterment of retailers. She uses her creativity and thoroughness to think beyond retail technology to get to the heart of what will help consumers delight in their experiences with the home furnishings industry."
Home Furnishings Business